if you’re running a small med spa or facial clinic, you’re probably wearing three hats and haven’t had a proper lunch break in weeks. You’re incredible at your craft—injectables, facials, skin health magic—but marketing? That’s the thing you post about at 11pm while half-asleep in your robe.
This guide is for you. The no-BS, owner-operated, DIY-but-drowning spa owner trying to figure out how to get more butts in the facial chair without blowing rent money on ads. Let’s walk through a smart, sustainable approach to med spa marketing that works when time, money, and sanity are all limited resources.
I hope you enjoy this free article covering Med Spa Marketing on a budget! Interested in having a done for you approach so you can focus on customers while we handle the marketing? Then schedule a call with me HERE!
Author: Miguel Gracia
Hi, I’m Miguel — co-founder of Armbar Marketing. I’ve led SEO teams, worked with national brands, and analyzed marketing data at scale. But I built this agency to help small businesses grow with the same high-level strategies big companies use.
As a business owner myself, I know how hard it is to juggle growth and operations. That’s why we offer done-for-you marketing that’s honest, clear, and focused on real results.
First up: Google Business Profile. If your spa doesn’t show up in local Google Maps when someone searches “Botox near me” or “best facial in [your city],” you’re invisible. And invisible means broke.
What to do:
Google doesn’t care how pretty your Instagram is if your GBP is a ghost town.
Your site isn’t just an online brochure. It should be doing work for you. Booking appointments. Explaining services. Making you money in your sleep.
Must-haves:
Bonus: Add FAQs and a blog. That builds Med Spa SEO juice and saves you answering the same 10 questions every day.
Search engine optimization for med spas (SEO) is your best friend if you hate wasting money. It’s the opposite of running ads: slow to start, but once it kicks in, you’re getting free traffic 24/7.
Start here:
This is free traffic. You just need to show up for it.
Instagram isn’t dead. It’s just bloated with bad content. If you can show real results, behind-the-scenes moments, and useful tips, your content can actually book clients.
Simple playbook:
Oh, and consistency beats perfection. Ugly but weekly beats perfect but never.
Most med spa owners forget about their existing clients while chasing new ones. That’s a mistake. Your past clients already trust you. Nurture them.
Send this stuff:
This takes maybe an hour a month with automation. But it’s what separates the spas with a booked calendar from the ones guessing why it’s quiet.
If you’re doing all this yourself, you’ll burn out fast. That’s where done-for-you marketing comes in. For about what you’d spend on one nice dinner, you can have:
If you want to stay small, stay DIY. If you want to grow? Get help.
You don’t need to be everywhere. You need to be consistent in a few key places:
That’s it. Show up there, every week, and you’ll outlast half your competitors who blast and ghost. If you want help doing all this without blowing your budget or your brain, we do this every day for small med spas.
No fluff. No vague strategies. Just affordable marketing that actually gets you clients.
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