How to Make a Google Business Profile for Your Plumbing or Septic Business
So here’s the situation: someone’s toilet just backed up into their living room or their septic tank finally gave up the ghost. They grab their phone, tap “plumber near me,” and expect help now. If your business isn’t popping up first on Google, you’re not getting that call. You’re invisible. Let’s fix that.
Get found online in your community.
Armbar Marketing’s Septic Google Business Profile services put you in front of your audience. Click to schedule a free consultation Now
Why You Need a Google Business Profile
It’s free. No budget, full visibility.
It puts you in the Local Map 3-Pack — the spot that actually gets clicks.
It builds trust. Reviews, photos, correct hours — all in one tidy little box.
As Plumbing Webmasters puts it: “Without a verified Google Business Profile, ranking on Google Maps or the Local Map 3-Pack is impossible.” Source
And Google itself warns: “Businesses with complete and accurate information are easier to match with the right searches. Incomplete listings may not perform as well in search results.” Google Business Profile Help
No profile, no visibility, no calls.
Step 1: Claim and Verify Your Listing
Head to the Google Business Profile homepage. Log in with your business Google account. Search for your business — if it exists, claim it. If not, create it.
Then verify that listing. Google will snail-mail you a postcard, email, phone call, or sometimes even video walkthrough. Until you verify, you’re not getting visibility. This is non-negotiable.
Step 2: Fill Out Every Section
Don’t leave sections blank — it’s exactly what your competitors hope you’ll do. You need:
Exact business name (no SEO tricks)
Consistent Name, Address, Phone across the web
Accurate hours (including emergency service if you offer it)
Clear categories like “plumber” or “septic services”
Seattle Organic SEO notes that optimizing your categories and filling out every section “dramatically increases the chances of showing up in the Map Pack and driving calls.” Source
Step 3: Add Photos, Attributes, and Posts
People decide who to call based on what they see. Upload photos of your trucks, crew, completed jobs, and logo. Businesses with photos get up to 42% more requests for directions according to Adonis Media.
Use the Info tab to add attributes like “24-hour emergency service,” “licensed,” or “same-day response.” And post updates regularly. Think of Google posts like social media inside your profile.
Step 4: Own the Q&A Section
Customers can ask questions on your profile — and anyone can answer if you don’t. That’s risky. Add your own Q&A with answers like “Do you handle septic backups on weekends?” so you control the narrative.
Blackstorm Design recommends preloading your own FAQs to “guide customers before they even pick up the phone.”
Step 5: Reviews and Reputation
Stars matter. High ratings = better search ranks and more trust. Always ask for reviews after a job, and reply to every review, good or bad. Show customers you’re active and responsive.
Why This Matters Right Now
AP News recently reported that starting November 2025, businesses must have a verified Google Business Profile to even run Local Services ads. No profile means you’re locked out of one of the most effective paid channels for plumbers and septic companies.
This isn’t optional anymore. You want calls, you need a profile. Period.
Get found online in your community.
Armbar Marketing’s Septic Google Business Profile services put you in front of your audience. Click to schedule a free consultation Now
Final Word
If you’re still thinking “I’ll do that later,” the guy with the emptier truck and sharper profile already took your job. Claim your profile, fill it out, keep it alive, and watch your phone ring more often.
Need help building it out? That’s literally what we do at Armbar Marketing. We’ll optimize your Google Business Profile for plumbing and septic businesses so you stop losing calls and start winning customers.