Let’s be real: most med spa owners don’t have the budget to hire a fancy agency or drop thousands on ads. But when it comes to getting found online, you don’t need deep pockets—you just need to know what actually works. SEO isn’t some dark art; it’s about making sure real, local people find you when they need what you offer. Here’s how to do it, why it matters, and how you can start right now, even if you’re new to this whole game.
I hope you enjoy this free article covering Med Spa SEO! Interested in having a done for you approach so you can focus on customers while we handle the marketing? Then schedule a call with me HERE!
Author: Miguel Gracia
Hi, I’m Miguel — co-founder of Armbar Marketing. I’ve led SEO teams, worked with national brands, and analyzed marketing data at scale. But I built this agency to help small businesses grow with the same high-level strategies big companies use.
As a business owner myself, I know how hard it is to juggle growth and operations. That’s why we offer done-for-you marketing that’s honest, clear, and focused on real results.
This one’s big, so pay attention: a service page is a single page on your website dedicated to one treatment or service. If you do Botox, fillers, and laser hair removal, that means three separate pages—one for each. No “kitchen sink” approach.
Picture yourself at a restaurant. If the menu just says “food,” you’re walking out. You want to see burgers, tacos, sushi—whatever you’re craving, spelled out. Google works the same way. It wants to see clear, detailed pages for every service, so it knows exactly what you offer and sends you the people looking for it.
Step 1: One Service, One Page Don’t lump them together.
Step 2: Use a Crystal-Clear Headline Your page headline should say what it’s about and where you are.
Step 3: Answer the Real Questions Talk like a human, not a brochure:
Step 4: Use Real Photos Show before-and-afters, your treatment room, or even a short video of your staff.
Step 5: Sprinkle in Keywords—Don’t Stuff Them Use the words people are searching for, but keep it natural.
Step 6: End with a Clear Call-to-Action Tell them exactly what to do next.
Pro Tip: Look up what people are searching for by Googling your service + city. The “People Also Ask” box? That’s gold—answer those questions on your page.
When someone Googles “med spa near me,” that map with top choices pops up. That’s Google Business Profile (GBP). For most new clients, it’s the first thing they see about you—and sometimes, it’s all they bother to check. So don’t screw it up.
Step 1: Claim and Verify Your Profile
Step 2: Fill Out Every Field
Step 3: Load Up Photos
Step 4: Get and Respond to Reviews
Step 5: Post Updates
Pro Tip: Move or get a new phone number? Update GBP immediately. Old info kills trust faster than a botched filler job.
A link is just another website mentioning you and sending people your way. Google treats these as votes of confidence—especially if they’re from local or respected sites. It’s like your city’s best chef saying, “Yeah, that place is legit.”
Step 1: Partner with Local Businesses
Step 2: Join the Chamber of Commerce
Step 3: Sponsor or Host an Event
Step 4: Get Featured in Local Press and Blogs
Step 5: Apply for Local Awards or Lists
Pro Tip: A few solid, legit local links are better than a hundred sketchy ones from random websites. Focus on real connections.
You wouldn’t inject filler blindfolded, so don’t do SEO without tracking your results. It doesn’t take a tech wizard—just some basic tools.
Step 1: Set Up Google Analytics
Step 2: Use Google Search Console
Step 3: Check Your Numbers Every Month
Pro Tip: You don’t have to obsess over stats. Just check in monthly and look for trends—up is good, down means tweak something.
You don’t need a six-figure budget to get your med spa high in Google’s search results. You need clear, honest info, a bit of hustle, and the willingness to show up for your community—online and off.
Break your services into clear, helpful pages. Make your Google profile shine. Build real connections in your city. Track what’s working, and keep at it.
That’s how you fill your calendar without emptying your wallet.
Need a hand with the next step or want more no-BS tips? Just ask. We’re here—no suits, no jargon, just answers.
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